Fash koquette
More About Fash
Fash has always been more than a musician—she’s a movement. A proud New York native, her vision wasn’t just to make music; it was to make a difference. As a singer, rapper, producer, and instrumentalist, she poured her passion into every note, but her mission extended far beyond the studio.
Her journey began with a deep commitment to empowering others. Growing up in the vibrant, fast-paced culture of New York, Fash developed a sharp eye for talent and a determination to succeed. She quickly became known for spotting raw potential and turning it into undeniable success. Her “indie-to-major” blueprint gave independent artists a chance to thrive on their own terms, providing them with a roadmap to navigate the industry and achieve their dreams.
In 2009, Fash caught the attention of Universal Music Group. They quickly recognized her exceptional skills in songwriting, artist development, marketing, show management, and touring, taking her under their wing to amplify her talents. During her time with UMG,
Fash enhanced her reputation for developing artists, coordinating strategic tours, and executing groundbreaking marketing campaigns. These experiences fueled her drive to create something even bigger—a space where artists of all levels could thrive.
By 2015, Fash brought her vision to life with the launch of Verdikt Studios. What started as a single creative space soon became a nationally recognized brand, attracting artists from all over the world. Today, Verdikt Studios is more than just a studio—it’s a hub for creativity, empowerment, and transformation. As of 2024, the studio has been working full-time with high-tier artists, dedicating its time and energy to their growth while still remaining committed to up-and-coming talent, staying true to its roots.
But Fash’s work has always been about more than music. Deeply connected to communities across the United States, she has invested in mentorship programs, educational workshops, and opportunities for underserved individuals nationwide. From New York to Los Angeles, Atlanta to Chicago, Fash has created pathways for people to thrive, ensuring that her impact stretches far and wide. Whether guiding young people into the music business or helping struggling communities find resources and hope, she’s become a symbol of real, lasting change.
Her entrepreneurial spirit didn’t stop there. She took her passion for uplifting talent to the next level by creating Who’s Next, an electrifying TV competition show. The show offers aspiring artists the opportunity to win life-changing cash prizes or open for a mainstream headliner, providing a platform for raw talent to shine. With thrilling performances, celebrity judges, and a massive nationwide audience, Who’s Next has become a cultural sensation, proving that Fash is just as impactful behind the scenes as she is in front of the mic.
Through it all, Fash remains deeply connected to her craft. Her ability to sing, rap, produce, and play instruments gives her a unique bond with the artists she works with. She understands their struggles and aspirations because she’s lived them herself.
At the center of everything is “Prettiiswaggy,” the ultimate embodiment of Fash’s creative genius and leadership. Prettiiswaggy isn’t just her brand—it’s her movement. As a producer, performer, talent scout, and visionary business leader, she blends artistry with strategy in a way that drives cultural change. Known for rescuing struggling businesses, empowering raw talent, and uplifting communities, Prettiiswaggy represents the perfect fusion of creativity and action.Through @Prettiiswaggy and Prettiiswaggy.com, Fash shares her bold world of music, culture, and innovation. From breaking barriers in the industry to giving back to communities across the USA, Fash has built a legacy that’s far bigger than herself.
This is her story: a journey of music, empowerment, and transformation, proving that true success isn’t just about personal achievements but about lifting others to greatness along the way.
Partnership With UMG
